![405opehkxue180q_liketu.jpg](https://staging-api.liketu.com/media/elmerlin/405opehkxue180q_liketu.jpg)

# 2021 was a good year but 2022 is going to be better!

Irrespective of what happens with the world and the powers which govern it, 2021 was a headline year for crypto and in particularly Hive and it's budding ecosystem of which, we (@liketu) are proud to be a part of moving forward. More than ever, we find ourselves in an environment where ground up communities (like we have at Hive) must find ways to deliver value both to the content creators, but also to the content consumers. In the past year, we have seen a revolution of sorts with respect to "web3" and it pains me to see the earliest and possibly best implementation of it (Hive) by and large overlooked, least not because figures in our community have been pioneers on building "web3" for longer than the buzzword has been popular. Dan at 3spk but to name one of many.

# People are willing to pay a lot of money if they _LIKE_ the content

One thing I think which has been overlooked and perhaps to our detriment, is the willingness for content consumers to pay directly for content they wish to consume. While value discovery through voting is one method of rewarding creators, I believe that there is a large untapped economy of people who are willing to pay for premium content. This is something we intend to expand upon and build more tools for in the coming year. Tiktok recently overtook Google as the number one visited "site" in the world and has over 1 Billion active users. Not being an avid user of tiktok myself, I am reminded that 1 Billion people did not flock to tiktok because of the opportunities to make money. Yes, some (a very small percentage of people) did, but most importantly, it is fun and brings a lot of value both to the people creating content, but also people consuming it. Let's not forget that. Over the coming year, making the whole social experience more fun is our number one priority. Instead of focusing on what something is _worth_ it is better to focus on what it _is_. We hope Liketu is a corner of HIVE where you can truly have fun and not be too bothered about money and financial incentives. Liketu _is_ (hopefully) fun and will become more fun with the features we'll be adding this year. ### Lastly..a challenge to win some more Hive Punks! As you know, Liketu uses synthetic "likes" to opt out of financialising your expression of opinions on content whilst allowing you to make the smallest atomic engagement. We have implemented Hive Punks as something you can "Like" with to make rubber stamping a post unique. We hope as more people come onboard, this will become more popular. In-fact, part of my goal in giving away all these punks is to foster more adoption of them, but also let users "use" them, show them off as they navigate our site. # Challenge ### Make a post about your achievements in 2021 and resolutions for 2022. - What defined your year in 2021 (bored of Pandemic so lets not mention that)? - What are your goals in life for 2022? - What are your goals in crypto? - What would you like to see happen (generally speaking) in 2022? Best posts will get a rubber stamp of approval (Punk Like) from me, a sizeable upvote, and a Punk for your troubles. ***Make sure to make the post on liketu.com*** --- For the best experience view this post on [Liketu](https://liketu.com/@elmerlin/its-not-about-where-we-are-but-where-we-are-going)